Meet Dawn

Pioneering Folk Haus with a vision for the future 

A woman with blonde hair smiling, wearing a white top, beige blazer, and white pants, standing against a plain white wall.

From globe-trotting beginnings under the tutelage of filmmaker parents to a career capturing life’s moments, Dawn Heumann’s journey is a testament to the power of visual storytelling.

Her formative years, spent traversing the globe, cultivated a unique perspective seen through her lens — one of curiosity, resilience, and profound empathy.

See Dawn's Advertising Work
Letter H in a minimalist style on a dark gray background.

With Almost 20 years of experience, Dawn has directed large-scale productions and crafted intimate brand stories, always keeping a finger on the pulse of brand development. a creative director at heart, she leads her teams and clients alike with a bold sense of curiosity and a strong visual voice.

Her work displays enviable versatility — from meticulously lit studio bottles to vibrant lifestyle shoots that ooze with emotion and connection.

It is the culmination of her knowledge, reinforced by collaborations with top advertising agencies and creative directors, and marked by an unwavering commitment to quality and an intrinsic understanding of brand voice that has led her to the creation of Folk Haus.

At Folk Haus, Dawn brings more than just her lens; she brings a world of experience, an eye for creative direction, top-tier production skills, and a collaborative spirit.

See Dawn’s advertising work
Two women sitting outside under a tan umbrella, holding drinks, and smiling, with a brick wall in the background.
A glass of red wine, black sunglasses, and a Martinelli's box on a wooden surface.
A rustic outdoor table with a variety of foods and drinks, including cheese, sliced oranges, olives, strawberries, cured meats, and salads, with bottles of drinks, flowers, and greenery.
Person holding two plates of food, each with French fries, one with fried chicken, the other with a burger with a sesame seed bun, in an outdoor setting.
A table with an assortment of appetizers including caviar, potato chips, and bread, several bowls of fruit, and drinks, illuminated by candlelight.
Person in a blue shirt and beige apron holding four bottles of wine, two red and two white.
Two women sitting at an outdoor table, laughing and enjoying drinks, with a vase of pink flowers, food, and drinks on the table.
A woman in a gray t-shirt and jeans harvesting ripe dark purple grapes in a vineyard during autumn.
A hand holding a pink cocktail garnished with a lime slice, pink flower, and pink sugar rim on a white surface.
A person cooking stewed tomatoes and peppers in a roasting pan, pouring it into a white pot on a stove, with fresh herbs on a wooden cutting board nearby.
A person operating industrial equipment in a distillery, with large stainless steel and copper vessels, white pipes, and steam, and an American flag hanging overhead.

Client List

  • Kellogg's logo in gray cursive font.
  • Nestlé logo with stylized birds and nest illustration
  • Straus Family Creamery logo with the word 'ORGANIC' below.
  • Apple logo above the word 'Applebee's' in gray text.
  • Volkswagen logo with a black VW emblem inside a gray circle on a white background.
  • Logo of Marin French Cheese Company, established in 1865, featuring the company name with surrounding text indicating origin in California.
  • Logo for Hanson of Sonoma, a grape-based organic vodka brand.
  • Stylized logo with the word 'Silk' written in cursive font and a dark gray color.
  • Munchkin logo with the tagline "it's the little things" in handwritten font
  • A stylized black and gray logo resembling a crown or shield with geometric shapes and a symmetrical design.
  • Logo for Wagner Family of Wine featuring the name 'Wagner' in large text with a wine swirl above it and the phrase 'Family of Wine' below.
  • Fidd Baby logo with the words "fidd baby" in stylized font.
  • Walmart logo in gray with a starburst symbol to the right
  • Norwegian Cruise Line logo with a stylized wave symbol and the text 'NCL Norwegian Cruise Line' in dark gray.
  • Sonoma County, California, Life Opens Up logo in blue text.
  • Williams Sonoma logo with text 'Williams Sonoma' and 'California' underneath.
  • Gold and black logo for Telling Whiskey with a stylized phoenix in the center and the words "Telling" and "Whiskey" above and below.
  • Amazon Kindle logo with black text and a curved arrow beneath, on a white background.
  • American Accredited logo with a stylized star and leaf design above the words 'American Accredit' in gray.
  • Logo for Dr. Praeger's featuring a graphic of a basket with vegetables and a musical instrument, with text "dr. praeger's" and tagline "Purely Sensible Foods."

Wineries

  • Dough Wines

  • Dutton Estates

  • Emmolo Wines

  • Faust Wines

  • Flowers Winery

  • Freeman Vineyards

  • Hess Estate and Winery

  • Huneeus Family of Wines

  • Imagery

  • Kendall Jackson Estate

  • Timeless

  • Auteur Wines

  • Beaulieu Vineyards

  • Beringer

  • Benziger Family Winery

  • Caymus Family of Wines

  • Chandon

  • Château St. Jean

  • Conundrum Wines

  • Dalecio Wines

  • Distinguished Vineyards

  • Twomey

  • Ridge Vineyards

  • Rodney Strong

  • Rombauer

  • Russian River Vineyards

  • Stags Leap

  • Silver Oak

  • Small Vines

  • SIMI Wines

  • Sterling Vineyards

  • Treasury Wines

  • Trinchero Family Estates

  • Lambert Bridge

  • Lion’s Head

  • Lynmar Estates

  • Markham Vineyards

  • Martinelli Winery

  • MacRostie

  • Napa Cellars

  • Pomelo Wines

  • Porter Creek Winery

  • Ram’s Gate

  • Wagner Family Wines

A beige background with a dark gray letter 'H' in the center.

Start Crafting Your Vision with Folk Haus Today!

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