A Conversation with Kendall Busby of jordan winery

Kendall Busby sees Jordan Vineyard & Winery not only as a wine brand, but as a lifestyle brand. By blending the traditions of wine with the creativity of lifestyle marketing, she’s helping Jordan reach new audiences and deepen its connection with loyal fans. Humor, relatability, and authentic partnerships are at the core of her approach, and the results have been remarkable—especially with Gen Z and Millennial audiences.

I’ve known Kendall for years and can say firsthand that she’s not only a sharp strategist but also a talented photographer, videographer, and creative director behind many of Jordan’s most stunning visuals. I love her transformative perspective on brand storytelling, and I’m thrilled to share her insights with you here.