A Conversation with Kendall Busby of jordan winery
Kendall Busby sees Jordan Vineyard & Winery not only as a wine brand, but as a lifestyle brand. By blending the traditions of wine with the creativity of lifestyle marketing, she’s helping Jordan reach new audiences and deepen its connection with loyal fans. Humor, relatability, and authentic partnerships are at the core of her approach, and the results have been remarkable—especially with Gen Z and Millennial audiences.
I’ve known Kendall for years and can say firsthand that she’s not only a sharp strategist but also a talented photographer, videographer, and creative director behind many of Jordan’s most stunning visuals. I love her transformative perspective on brand storytelling, and I’m thrilled to share her insights with you here.
A Conversation with Sara Soergel of Tonic Marketing
I sat down with Sara Soergel, founder of Tonic Marketing, for a candid and insightful conversation about what brands are getting right, and where they’re still missing the mark.
From brand storytelling and influencer strategy to Gen Z behavior shifts and why your customer journey probably looks more like a true crime board than a funnel, Sara doesn’t hold back. She shares real, actionable perspective from her work with some of the region’s most forward-thinking brands.
Her extensive wine industry client list includes Sonoma County Vintners, Napa Valley Vintners, Russian River Valley Winegrowers, Rutherford Dust Society, DK Wine Group, Lynmar Estate, Bacchus Landing, Aesthete Winery & Farm, Davis Estates, and dozens more. She’s also partnered with health and wellness clients, ecommerce giants like Zenni Optical, and non-profit organizations like the Buck Institute, Boys & Girls Clubs of Sonoma-Marin, the Children’s Museum of Sonoma County, San Francisco Conservatory of Music, and TEDxSonomaCounty.